TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Marketing
SN  - 0324006381
U1  - 658.8 
PY  - 2000///
CY  - Australia, [London?]
PB  - South-Western College Publishing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -