TY  - BOOK
AU  - Saunders,Paula M.
AU  - Buskirk,Bruce D.
AU  - Brown,Herbert E.
TI  - Cases in direct marketing
SN  - 0844233218 (alk. paper)
AV  - HF5861 .B76 1996
U1  - 658.8 
PY  - 1996///
CY  - Lincolnwood, IL, USA
PB  - NTC Business Books
KW  - Case studies
N1  - Rev. ed. of: Readings & cases in direct marketing. c1989; Includes bibliographical references
ER  -