Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 28 cmISBN:- 0256218994
- 659.1 BEL 21
- HF5823 .B387 1998
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Wesley Powell Learning Resource Centre | 659.1 BEL (Browse shelf(Opens below)) | Available | 31403 | ||
Books | Wesley Powell Learning Resource Centre | 659.1 BEL (Browse shelf(Opens below)) | Available | 31404 | ||
Books | Wesley Powell Learning Resource Centre | R/659.1 BEL (Browse shelf(Opens below)) | Available | 31405 |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references (p. 725-743) and indexes.
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