Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp.

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western ; London Thomson Learning, c2003.Edition: 6th edDescription: xxi, 650 p. ; 29 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Circ Books	Wesley Powell Learning Resource Centre	658.82/SHI (Browse shelf(Opens below))	Available		34568

4th ed. published as: Advertising, promotion and supplemental aspects of integrated marketing communications, 1997.

Includes bibliographical references and indexes.

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