Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Wesley Powell Learning Resource Centre	659.1 BEL (Browse shelf(Opens below))	Available	31403
Books	Wesley Powell Learning Resource Centre	659.1 BEL (Browse shelf(Opens below))	Available	31404
Books	Wesley Powell Learning Resource Centre	R/659.1 BEL (Browse shelf(Opens below))	Available	31405

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references (p. 725-743) and indexes.

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