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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

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Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xviii, 654 p. : ill. ; 28 cmISBN:
  • 0072471484 (alk. paper)
  • 0071195637 (International : alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF1416 .J63 2003
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Wesley Powell Learning Resource Centre RBC/658.8 JOH (Browse shelf(Opens below)) Not For Loan 38275

Includes bibliographical references and indexes.

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