Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: - 0072894822 (alk. paper)
- 0071179089 (international ed.)
- 658.8 PER (34486) 21
- HF5415 .M378 2000
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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Wesley Powell Learning Resource Centre | 658.8 PER (Browse shelf(Opens below)) | Available | 34486 |
Includes indexes.
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