Marketing management :
Hollensen, Svend.
Marketing management : a relationship approach / Svend Hollensen. - Harlow, England ; New York : Financial Times/Prentice Hall, 2003. - xxvi, 787 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273643789 (pbk.)
Relationship marketing.
Marketing--Management.
Relationship marketing--Case studies.
HF5415.55 / .H65 2003
658.8
Marketing management : a relationship approach / Svend Hollensen. - Harlow, England ; New York : Financial Times/Prentice Hall, 2003. - xxvi, 787 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273643789 (pbk.)
Relationship marketing.
Marketing--Management.
Relationship marketing--Case studies.
HF5415.55 / .H65 2003
658.8