Cases in direct marketing /
Cases in direct marketing /
Herbert E. Brown, Paula M. Saunders, Bruce Buskirk; foreword by Bob Stone.
- 2nd ed.
- Lincolnwood, IL, USA : NTC Business Books, c1996.
- ix, 157 p. : ill. ; 24 cm.
Rev. ed. of: Readings & cases in direct marketing. c1989.
Includes bibliographical references.
0844233218 (alk. paper)
--Case studies.--Case studies.--Case studies.--Case studies.--Case studies.
HF5861 / .B76 1996
658.8
Rev. ed. of: Readings & cases in direct marketing. c1989.
Includes bibliographical references.
0844233218 (alk. paper)
--Case studies.--Case studies.--Case studies.--Case studies.--Case studies.
HF5861 / .B76 1996
658.8