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Marketing in travel and tourism /

Middleton, Victor T. C.

Marketing in travel and tourism / Victor T.C. Middleton with Jackie Clarke. - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, 2001. - xxii, 487 p. : ill. ; 25 cm.

Includes bibliographical references (p. [469]-474) and index.

ISBN: 0750644710

Subjects--Topical Terms:
Tourism--Marketing.

LC Class. No.: G155.A1 / M475 2001

Dewey Class. No.: 338.4'791'0688

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Marketing in travel and tourism /