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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)

Includes bibliographical references and indexes.


System requirements for accompanying computer disc: Windows 95.

0139570020


Marketing.

HF5415 / .K636 1999

658.8