Cases in direct marketing /
Brown, Herbert E.
Cases in direct marketing / Herbert E. Brown, Paula M. Saunders, Bruce Buskirk; foreword by Bob Stone. - 2nd ed. - Lincolnwood, IL, USA : NTC Business Books, c1996. - ix, 157 p. : ill. ; 24 cm.
Rev. ed. of: Readings & cases in direct marketing. c1989.
Includes bibliographical references.
0844233218 (alk. paper)
Direct marketing--Case studies.
Marketing--Case studies.
Advertising, Direct-mail--Case studies.
Export marketing--Case studies.
Internet marketing--Case studies.
HF5861 / .B76 1996
658.8/4
Cases in direct marketing / Herbert E. Brown, Paula M. Saunders, Bruce Buskirk; foreword by Bob Stone. - 2nd ed. - Lincolnwood, IL, USA : NTC Business Books, c1996. - ix, 157 p. : ill. ; 24 cm.
Rev. ed. of: Readings & cases in direct marketing. c1989.
Includes bibliographical references.
0844233218 (alk. paper)
Direct marketing--Case studies.
Marketing--Case studies.
Advertising, Direct-mail--Case studies.
Export marketing--Case studies.
Internet marketing--Case studies.
HF5861 / .B76 1996
658.8/4