Includes bibliographical references and index.

Wake-up call for general management : it's technology time ; Bringing technology to the boardroom : what does it mean? / Hugo Tschirky -- The strategic management of technology and innovation / Thomas Durand -- Structuring a systematic approach to technology management : processes and framework / David Probert, Clare Farrukh and Robert Phaal -- Technology in strategy and planning / Robert Phaal, Clare Farrukh and David Probert -- Strategic options when facing technological change : trigger or shape, stretch or re-deploy? / Thomas Durand -- Multi-technology management : the economics and management of technology diversification / Ove Granstrand -- How to evaluate technology performance : tasks and structure of technology performance control / Hans-Helmuth Jung and Hugo Tschirky -- From R & D/technology management to IP/IC management / Ove Granstrand -- Technology intelligence system : benefits and roles of top management / Pascal Savioz and Hugo Tschirky -- Technology marketing : a new core competence of technology-based enterprises / Jean-Philippe Escher and Hugo Tschirky -- Changing the rules of the game : strategic alliances, the new competitive weapon / Geert Duysters, Arie Nagel and Ash Vasudevan -- New challenges for R & D management / Jeff Butler -- Promoting innovation in organizations unable to innovate / Thomas Durand -- Innovation process models and their evolution ; The 'fuzzy front end' of innovation / Cornelius Herstatt and Birgit Verworn -- Market research for radical innovation / Cornelius Herstatt -- Strategic decision-making about technology-based projects : development and use of a risk reference framework / Johannes I.M. Halman, Jimme A. Keizer and Michael Song.