Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

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TextPublication details: Mason, OH : Thomson/South-Western, c2007.Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Circ Books	Wesley Powell Learning Resource Centre	658.82 / SMI (Browse shelf(Opens below))	Available	48762

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Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

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