Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz.

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TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1999.Description: xxii, 582 p. : ill. (some col.) ; 28 1/2 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Wesley Powell Learning Resource Centre	659.1 BER (46016) (Browse shelf(Opens below))	Available	(46016)

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Includes bibliographical references (p. 543-550) and indexes.

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