Contemporary advertising / William F. Arens.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cm. +ISBN: - 0072415444 (alk. paper)
- 0072451769 (CDROM)
- 659.1/ARE (35841) 21
- HF5821 .B62 2002
| Item type | Current library | Call number | Status | Barcode | |
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Books
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Wesley Powell Learning Resource Centre | 659.1/ARE (Browse shelf(Opens below)) | Available | 35841 | |
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Books
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Wesley Powell Learning Resource Centre | 659.1/ARE (Browse shelf(Opens below)) | Available | 35843 |
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| 659.1ARE Contemporary advertising / | 659.1WEL Advertising : | 659.1 Advertising and Promotion | 659.1/ARE Contemporary advertising / | 659.1 ARE Contemporary advertising / | 659.1/ARE Contemporary advertising / | 659.1 BEL Advertising and promotion : |
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
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