Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : Ckool. ill. ; 28 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Wesley Powell Learning Resource Centre	659.1 BLE (Browse shelf(Opens below))	Available	33973
Books	Wesley Powell Learning Resource Centre	659.1 BLE (Browse shelf(Opens below))	Available	35830
Books	Wesley Powell Learning Resource Centre	659.1 BLE (Browse shelf(Opens below))	Available	35819
Books	Wesley Powell Learning Resource Centre	659.1 BLE (Browse shelf(Opens below))	Available	35821

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Includes bibliographical references and index.

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