Contemporary advertising / Courtland L. Bovée, William F. Arens.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1986.Edition: 2nd edDescription: xxvii, 629, [45] p. : ill. (some col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Wesley Powell Learning Resource Centre	659.131 BOV (41981) (Browse shelf(Opens below))	Available	(41981)

Includes index.

Bibliography: p. [631]-[633].

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