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Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:
  • 0072894822 (alk. paper)
  • 0071179089 (international ed.)
Subject(s): DDC classification:
  • 658.8 PER (34486) 21
LOC classification:
  • HF5415 .M378 2000
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Item type Current library Call number Status Barcode
Books Books Wesley Powell Learning Resource Centre 658.8 PER (Browse shelf(Opens below)) Available 34486

Includes indexes.

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