Advertising excellence / Courtland L. Bovée ... [et al.].

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1995.Description: 1 v. (various pagings) ; ill. (some col.) ; 29 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Wesley Powell Learning Resource Centre	R/659.1/ADV (Browse shelf(Opens below))	Available	28942

Includes bibliographical references and indexes.

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