Essentials of marketing / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.

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Material type: Text

TextPublication details: Homewood, Ill. : Irwin, 1988.Edition: 2nd Canadian edDescription: xvii, 637 p. : ill. (some col.) ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Wesley Powell Learning Resource Centre	RBC/658.8 MCC (Browse shelf(Opens below))	Not For Loan	26618

Includes indexes.

Bibliography: p. 589-602.

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