A. WESLEY POWELL LEARNING RESOURCE CENTRE (WPLRC)

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1.
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2007
Availability: Items available for loan: Wesley Powell Learning Resource Centre (1)Call number: R/658.82/SHI.

2.
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2007
Availability: Items available for loan: Wesley Powell Learning Resource Centre (1)Call number: 658.82 / SMI.

3.
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Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : London South-Western ; Thomson Learning, c2003
Availability: Items available for loan: Wesley Powell Learning Resource Centre (1)Call number: 658.82/SHI.

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